They always do that, thankfully we got ours when it was $120 and used some reward coupons and the 20% off TRU coupon at the time to bring it down to around $80
What is ridiculous is they will go back down and then back up, so you never really know WHEN it will be decent priced. They do the same thing with their other hot toys like Monster High (last year in Nov and Dec they jacked the $19.99 to $34.99)
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From what we have heard its only a timed exclusive, next year it should be at Walmart, Kmart and Target



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